We may derive information or draw inferences about you based on the other information we collect about you. For example, we may infer your location from our collection of your IP address.
In addition to the specific uses described above, we may use any of the above information to provide you with the Services and to maintain our business relationship, including by enhancing the safety and security of our Services (e.g., troubleshooting, data analysis, testing, system maintenance, and reporting), providing customer support, sending service and other non-marketing communications, monitoring and analyzing trends, conducting internal research and development, complying with applicable legal obligations, enforcing any applicable terms of service, and protecting the Services, our rights, and the rights of our employees, users or other individuals.
Finally, we may de-identify or anonymize your information such that it cannot reasonably be used to infer information about you or otherwise be reasonably linked to you (“de-identified information”). We may also collect information about you that has already been de-identified/anonymized. We may use such de-identified information for any purpose, including but not limited to, sharing or selling to third parties for their own use. To the extent we possess or process any de-identified information, we will maintain and use such information in de-identified/anonymized form and not attempt to re-identify the information, except solely for the purpose of determining whether our de-identification/anonymization process satisfies legal requirements.
USE OF YOUR INFORMATION
For each category of information we collect about you or Resident (whether directly or automatically), we use such category of information for the purposes set forth below:
To provide you with the Services;
Communicate with you, including by telephone, text, email, and chat, regarding the Services;
Send advertising or marketing communications about products, services, offers, promotions, rewards, and events offered by us and our partners and other third parties to provide news and information that we believe may be of interest to you;
Offer and administer surveys, contests, prize draws, sweepstakes, and other promotions;
Conduct internal research and development;
Target or retarget advertisements to you on third-party platforms and websites;
Analyze your engagement with Life Senior Placement and senior care network providers and your use of our Services to better understand your interests and behaviors and customize your experience;
Detect security incidents and protect against malicious, deceptive, or illegal activity, error, and negligence, and to protect against harm to the rights, property, or safety of Life Senior Placement and our users, customers, employees, or the public;
Debug, identify, and repair errors that impair the functionality of our Services;
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with our business;
Comply with our legal obligations, including our tax obligations and those related to the prevention of fraud, and those required for you to benefit from rights recognized by law or any regulatory requirements or provisions; and
With our legal, financial, insurance, and other advisors in connection with the kinds of transactions described above or in connection with the management of all or part of Life Senior Placement's business or operations.
I have substituted the original company name with Life Senior Placement where the context of the disclosure (specifically to "Affiliated Companies") applies in the "DISCLOSURE OF INFORMATION" section.
DISCLOSURE OF INFORMATION
We will disclose your information to third parties for legitimate purposes, subject to this Privacy Policy, including the following categories of third parties:
To Senior Care Network Providers. As your referral agent, we may disclose information about you as a Resident or as a person seeking Services on behalf of a Resident to senior care network providers to provide you with the Services. The senior care network providers may contact you directly via email, telephone, text, regular mail, or in-person visits.
To Partners. We may disclose your information to partners so that they can provide services to you; however, we do not disclose this information without first confirming that you wish to receive their services. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes unless you request that we do so. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for marketing/promotional purposes.
To People Acting On Your Behalf. We may disclose information to the person who referred you as a Resident or to another person acting on your behalf.
To Our Service Providers and Vendors. We may disclose information to our service providers and vendors who help us provide the Services, including system administration, cloud storage, security, customer relationship management, marketing communications, and web analytics.
To Marketing Providers. We may disclose your information for marketing purposes.
To Affiliated Companies or Others Within Our Corporate Group. We may disclose your information to our parent company, subsidiaries, joint ventures, or other companies under common control with Life Senior Placement.
For Legal and Other Compliance. We may disclose information when we believe it is appropriate for legal purposes, including to: (a) comply with the law; (b) enforce or apply this Privacy Policy or our other policies or agreements; (c) protect our or our users’ rights, property, or safety; (d) protect our users from fraudulent, abusive, or unlawful use of our Site; or (e) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
As Part of Business Transfers. We may disclose information as part of any merger, acquisition, debt financing, sale, or transfer of company assets, or other business transaction. In the event of a merger, acquisition, restructuring, reorganization, or other sale or transfer of some or all of company assets, your information may be part of the assets that will be transferred.
As Aggregated, Anonymized Information. We may disclose aggregated, anonymous, or de-identified information to our advertisers, business partners, and other third parties. This information cannot reasonably be used to identify you and may be shared or sold to third parties for their own use.
At your request. We may otherwise disclose information with your consent or at your direction, such as through your use of social media widgets or login integration.
PRIVACY RIGHTS
Depending on where you live, you may have some or all of the privacy rights listed below relating to information we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law, including if, in the event you reside in a state that does not currently grant you these rights.
Access, Correction, and Deletion
You may have the right to (1) request that we confirm whether we process information about you and give you access to that information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another business without impediment, (2) request deletion of your information, and (3) request correction of inaccurate information.
You have a right to request the following information about our collection, use, and disclosure of your information:
categories of information we have collected, disclosed for a business purpose, sold, or shared;
categories of sources from which we collected personal information;
the business or commercial purposes for collecting, selling, and/or sharing information;
categories of third parties to whom the personal information was disclosed for a business purpose, sold, or shared
specific pieces of information we have collected.
Opting Out of Targeted Advertising
We process information to understand and improve your experience with our Services and to serve you advertisements on non-Life Senior Placement web properties. These activities may result in our engaging in targeted advertising. Please email Dov@medical.life to submit a request to opt out of targeted advertising.
Opting out of Sharing and Sales
You have the right to direct us not to sell or share your personal information. To exercise this right, please use the following email: Dov@medical.life
Nondiscrimination
We will not discriminate against you for exercising your privacy rights, however, we cannot provide you with some of our Services if you do not share certain information.
How to Exercise Your Rights
You may exercise any of these rights by contacting us via email at Dov@medical.life
We may verify your request by asking you to provide information related to your recent interactions with us, such as by confirming your email address and/or your state of residence, before providing a substantive response to your request. In some cases, we may need to collect additional information to verify your identity, such as a government-issued ID. If we deny your request, you may appeal our decision by contacting us at Dov@medical.life. When you submit a request or launch an appeal, we will limit our collection of your information to only what is necessary to securely fulfill your request or process your appeal. We will not require you to pay a fee for the verification of your request or appeal.
Authorized Agents
You may designate an authorized agent to exercise these rights on your behalf by providing your authorized agent with written permission to act on your behalf and by verifying your own identity with Life Senior Placement. Alternatively, you may provide a power of attorney pursuant to Probate Code sections 4000 to 4465. We may verify your request by asking you to provide information related to your interactions with us, such as by confirming your email address and/or your state of residence. In some cases, we may need to collect additional information to verify your identity, such as a government-issued ID. If you are an authorized agent seeking to make a request, please contact us via email at Dov@medical.life or by visiting our privacy portal. We will not require your authorized agent to pay a fee for the verification of your request or appeal.
SOCIAL FEATURES
Certain features of the Services allow you to initiate interactions between the Services and third-party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to access our pages on third-party platforms, and from there, “like” or “share” our content. Use of Social Features may allow a third party to collect and/or use your information. If you use Social Features, the information you post or make accessible may be publicly displayed by the third-party service. Both we and the third party may have access to information about you and your use of both the Services and the third-party service. For more information, see the section below, Links to Third Parties.
LINKS TO THIRD PARTIES
We may provide links to third-party websites from our Sites, but we cannot control nor are we responsible for the privacy and data collection, use, and disclosure practices of third-party websites. When you click on links that take you to external websites, you will be subject to their privacy policies and practices and not ours. We encourage you to review and understand the privacy policies of such websites before providing them with any information.
SECURITY
We use reasonable security measures to store and protect your information while it is under our control. Please note, however, that no transmission of data over the internet is entirely secure. Any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure while in transit. We recommend that you use secure channels to send us sensitive or confidential information.
RECORDED TELEPHONE COMMUNICATIONS
Telephone communications between you and Life Senior Placement may be recorded or monitored for quality control purposes or as required by state law. By participating in telephone communications with us, you expressly consent to the recording of these communications.
MINORS
Our Services are designed for adults, not persons under the age of 18. As such, we do not intend to collect personal information from persons under the age of 18, and our Services are not designed for such information. If we become aware that we have unknowingly collected information about a person under 18 years of age, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a person under the age of 18 who has provided us with their personal information, you may contact us using the information below to request that it be deleted.
ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
This section supplements this Privacy Policy for California residents and describes our data practices today and in the preceding 12 months. This section applies to you only if you are a California resident (“resident” or “residents”). For purposes of this section, references to “Personal Information” shall include “Sensitive Personal Information,” as these terms are defined under the California Consumer Privacy Act (“CCPA”).
Processing of Personal Information
We collect the categories of Personal Information that are indicated in the table below. We collect this Personal Information from the following categories of sources: directly from you, automatically using certain technologies, and from third parties. For more information about the specific data points we collect and the sources from which we collect them, please see the Collection of Your Personal Information section above.
In the preceding 12 months, we have collected and disclosed your Personal Information and Sensitive Personal Information (denoted by *) as follows (described in more detail in the Use and Disclosure of Information sections above):
Category of Personal Information Collected Purpose for Processing Categories of Recipients
Identifiers: such as name, email, telephone number, physical address, and IP address Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, email service providers, senior care network providers, and customer service providers
Personal Information Categories Listed in the California Customer Records Statute: such as name, physical characteristics, address, and telephone number Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, senior care network providers, and email service providers, and customer service providers
Characteristics of Protected Classifications Under California or Federal Law: such as ethnicity*, religion*, sex (including gender and gender identity*), age, physical or mental disability*, and veteran status Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, email service providers, senior care network providers, and customer service providers
Commercial Information: such as records of services provided to you by senior care network providers and your move-in status Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, email service providers, senior care network providers, and customer service providers
Internet Or Other Electronic Activity Information: such as information regarding your interactions with the Sites Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, senior care network providers, email service providers, and customer service providers
Geolocation Information: such as IP address Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, senior care network providers, email service providers, and customer service providers
Audio: such as voice recordings of telephone communications Providing the Services Communication Protection and Compliance Cloud storage service providers, customer service providers
Financial Information: such as income and budget Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, senior care network providers, email service providers, and customer service providers
Inferences Drawn from Personal Information Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, email service providers, and customer service providers
Account Access Credentials*: such as account username and password Providing the Services Communication Protection and Compliance Cloud storage service providers, customer service providers
Ethnic origin and religious beliefs* Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, senior care network providers, email service providers, and customer service providers
The contents of a resident’s mail, email, and text messages* Providing the Services Communication Protection and Compliance Cloud storage service providers, email service providers, and customer service providers
Personal Information concerning a resident’s health* such as medical conditions and medical history Providing the Services Communication Marketing and Advertising Conducting Analytics Protection and Compliance Cloud storage service providers, marketing vendors, data analytics providers, internet service providers, senior care network providers, email service providers, and customer service providers
Privacy Rights: Please see the Privacy Rights section above to learn more about your right to request access to your Personal Information, to request deletion or correction of your Personal Information, to request additional details about our information practices, to request to opt out of targeted advertising, “sales,” or “sharing” of your Personal Information, how to exercise those rights, and the right to not be discriminated against for exercising such rights.
Personal Information We “Sell” or “Share” (as defined by the CCPA): The CCPA requires that we provide transparency about Personal Information we “sell,” which, for purposes of the CCPA, broadly means instances in which Life Senior Placement has disclosed Personal Information with partners and other third parties in exchange for valuable consideration, and “share,” which means to disclose for the targeted advertising purposes described above. We do not have actual knowledge that we “sell” or “share” (as those terms are defined under the CCPA and used throughout this section) personal information of residents under 16 years of age. However, we do sell and share certain categories of Personal Information and in the preceding 12 months, we have sold and shared the following categories of Personal Information to the following categories of third parties:
Category of Personal Information Sold and/or Shared Categories of Recipients
Identifiers Shared marketing vendors
Commercial information about the Services you request Shared marketing vendors
Internet or other electronic activity information Shared marketing vendors
For information about opting out of these “sales” or this “sharing,” please see the Privacy Rights section above.
Sensitive Personal Information: to the extent we collect Sensitive Personal Information, we use and disclose such information only as reasonably necessary to provide the Services.
Data Retention: We store Personal Information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy. To determine that period, we take into account a number of factors, including our legal and regulatory obligations, and whether we may need to retain Personal Information to resolve disputes, make and defend legal claims, conduct audits, pursue legitimate business purposes, and/or enforce our agreements.
I have substituted the company name and updated the links to reflect the new company, Life Senior Placement, in the "OPT OUT OF COMMUNICATIONS" section.
OPT OUT OF LIFE SENIOR PLACEMENT/ASSISTED LIVING COMMUNICATIONS
Promotional Communications: When you receive a newsletter or other promotional communications from us by email or phone, you may indicate a preference to stop receiving further newsletters and other promotional communications by sending an email to Dov@medical.life
Mobile Push Notifications/Alerts: With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
If you wish to opt out of communications with senior care network providers, you must contact them directly, as we do not control communications from senior care network providers.
CHANGES IN THIS PRIVACY POLICY
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. If you do not agree to any updates to this Privacy Notice, please do not continue using or accessing the Services.
QUESTIONS AND CONCERNS
If you have any questions about this Privacy Policy or our privacy practices, please contact us at Dov@medical.life
Table of contents
Use of Your Information
Disclosure of Information
Privacy Rights
Social Features
Links to Third Parties
Security
Recorded Telephone Communications
Minors
Additional Information for California Residents
Opt out of Life Senior Placement/Assisted Living Communications
Changes In This Privacy Policy
Questions and Concerns
Life Senior Placement is paid by our participating communities, therefore our service is offered at no charge to families.